Presentation of Civita’s latest report on “Millennials and culture in the digital era”

Civita’s latest report deals with a strategic matter for Italian cultural policies: cultural consumption and project planning abilities of young generations.

For companies, young people are key market targets, but cultural organisations suffer a serious lack of awareness regarding their needs and behaviours and are often unable to engage them in active participation.

Civita decided to contribute to the “discovery” of the so-called Millennials and Gen Zers (aged under 23), identifying their interests, ambitions, desires and issues. Encouraging cultural participation of young generations means improving their life quality and laying the foundation of a more unified and future-oriented society.

The event is organised with the support of Fondazione Sicilia. A copy of the report – edited by Marsilio Editori – will be provided.

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Largo Gae Aulenti, 2, 90133 Palermo PA
Tel: +39.091.8887767 – +39.091.7657621 (ticket office)



Until 29th August 2021

Palazzo Branciforte will be open 

on Saturday from 15 to 19

and on Sunday from 9.30 to 13.30

From March 1st to October 31st: Tuesday – Sunday from 9.30 to 19.30 (last admission 18.30)
From November 1st to February 28th: Tuesday – Sunday from 9.30 to 14.30 (last admission 13.30)
Closed on Monday

Guided tour: € 7 (full price), € 5 (Reduced price: groups minimum 15 persons, the over 65 and special concessions)
Free tour (ground floor: Archaeology, Majolica): € 3 (without guided tour)

Schools and children under 18 admission free of charge

Antonio Gerbino –
Tel: +39.091.8887767 – +39.335.413512